Why We Fear To Sell … And How You Can Overcome It
So, you have set up your business, got the premises and office sorted and now you have to get out there and …sell! The fear of selling is something which most first time business owners suffer from and in this article we are going to look at exactly why we have this fear of selling and what you can do to overcome it.
fear of selling, how to overcome fear of selling
So, you have set up your business, got all your stationery printed, got the premises and office sorted and now you have to get out there and …sell! Suddenly you break into a cold sweat but you persevere, pick up the phone or approach your first customer and it all goes horribly wrong! This really sets you up for the next one!FREE INFORMATION
The fear of selling is something which most first time business owners suffer from. Selling is not something we are taught in school or shown by our parents (unless you are immersed in business from an earlier age!) and so the whole process is alien to us.
In this article we are going to look at exactly why we have this fear of selling and what you can do to overcome it.FREE INFORMATION
What Is Fear?
But first of all what is ‘fear’? One great definition I have heard is that fear stands for alseal. That really sums up what fear is – our mind has gathered all this evidence to back up our inner doubts.
This evidence is usually false but to our conscious mind it appears real and so translates into fear! At the end of the day, our fears are mainly thoughts and that’s it!
When our fears grab hold of us we find every excuse under the sun not to do something to get a sale – “I’ll ring again because it’s too early/lunch time/too late”, “I won’t approach them now; they don’t look in a good mood”, “I have a feeling that it’s not the right time to get in touch – may be next week.”
Sound familiar? With these ‘blockers’ getting in the way, your business will never take off! This is why you have to conquer those fears. But what are our main fears when it comes to selling and how can they be overcome? Continue reading “SO YOU HAVE SET UP YOUR BUSINESS — LET GET SOME SALES”