GENERATION XYZ — JOIN THE MILLIONS WHOM ARE STARTING BUSINESSES DAILY — PROFIT SHOULDN’T BE A DIRTY WORD — NOR SHOULD DEBT FREE

Profit Shouldn’t Be a Dirty Word

With the economy sliding into a recession that will be worse than 2008, a lot of people in the material handling industry are expecting good times without having to make any changes in the way they do business.

Unfortunately, that means the continuation of one particular practice that played a major role in getting the economy in trouble a few years back.

material handling equipment, profits

Nobody benefits when profit is eliminated from the economic equation.

With the economy slowing, a lot of people in the material handling industry are expecting good times without having to make any changes in the way they do business.CLICK NOW — START AN ONLINE BUSINESS

Unfortunately, that means the continuation of one particular practice that played a major role in getting the economy in trouble a few years back.

When the “dot.coms” were flying high, they experienced rapid growth by the simple method of offering impossibly low prices and constant expansion into markets about which they knew nothing.

They operated at a loss for years on end, promising investors that it would all turn around when they had achieved sufficient market share.

Eventually, of course, this “lose a little on each deal but make it up in volume” business model blew up in their faces. The balloons popped, one by one, and the economy followed them down the tube.

In the material handling industry, this discredited business model is still very much in evidence. Too many companies have played the merger game, getting themselves involved in markets that they know nothing about.FREE BUSINESS INFORMATION — CLICK NOW

Too many have played the numbers game, moving money from one pocket to another to make themselves look good for one more quarter (this is called managing for stockholder value), totally forgetting about long-range planning. Continue reading “GENERATION XYZ — JOIN THE MILLIONS WHOM ARE STARTING BUSINESSES DAILY — PROFIT SHOULDN’T BE A DIRTY WORD — NOR SHOULD DEBT FREE”