Hits: 1196

What is the easiest business to start with no money?

Businesses You Can Start for Free

Blogging. While not a new concept, monetized blogging is always a popular

option for

an essentially no-cost business.

In-home child care.

In-home dog care.

Pet services.

Dog training.

Freelance writing.

Freelance editing.

Resume building.

Where Can I Find My Niche? Finding Your Ideal Prospects So You Can Sell To Them

Most marketing experts will tell you that you need select a niche or a target audience.

That you can’t just market to

target audience, niche, marketing, marketing plan

Most marketing experts will tell you that you need select a niche or a target audience.

That you can’t just market to “whoever is paying attention” and be successful.FREE INFORMATION

Why is that? Think about it this way: if you are having a conversation with a total stranger

how do you know what to talk about? Unless you are able to find some common ground, the

conversation will probably be short-lived.

Because neither of you have an understanding of the other, you must find a way to make a

connection to involve each other into the conversation.

The same holds true for marketing. You must make a connection with your audience if you

want them to pay attention and stay around to find out what your product or service is all


And, in order to make a connection, you have to know something about them. You have to know

what problems they have that you can help to solve. You have to understand them.

That is why it is so important to select a niche or clearly defined target audience. Because

once you’ve selected a distinct group of people you believe you can best help, you can

research them so you begin to understand them.

Then and only then can you really communicate effectively with them. And that’s what

marketing is; communication.

But once you’ve identified your target or niche, you must also be able to find and market to them.

The first step in doing that is to define them more specifically. How?

My suggestion is to ask yourself the following 10 questions to help develop a very clear

description of your target. Then it will become much clearer to you where you can find them.

You may need to make some educated guesses when answering these questions and that’s okay.

It’s a start and you can always refine your answers as your business grows and you begin to

understand your target more.

As I go through these 10 questions, I’m going to use an example of a client of mine who is a

life coach who wants to help adults who are childhood victims of maltreatment or

victimization, improve their health and wellness

Why am I using this example? Because it is a clearly defined group, BUT these people do not wear

a sign around their neck advertising who they are. So, they can be difficult to find and market

to. Therefore, it makes a great example.

You can apply these same 10 questions to your business or niche, regardless of what they are.

They are universal questions that apply to any type of business or target audience.

1. What is their primary problem you can help solve?FREE INFORMATION

Our life coach needs to clearly identify the current problem her potential clients are dealing

with as a result of their childhood maltreatment. That is the problem she can position herself

to help them overcome. Is it relationship issues? Is it job issues? Be as specific and focused

as possible.

2. Are they primarily male or female?

Our life coach has identified her target as females.

3. How old are they?

Our life coach says they are high functioning professional women. In that case, I’d say we’re

primarily talking about women between the ages of 25 and 45 years old.

4. Where do they live? What type of community or neighborhood; urban area; suburban area? Also,

do you have any geographic limitations (real or self-imposed) regarding where you can market or

deliver your services or products?

If they are high functioning professional women, they likely live in a nicer suburban neighborhood or

perhaps an urban area. Our life coach will need to identify where she believes the majority live in her area

and whether she only wants to work with women in her immediate geographic area, or if she wants to do

distance coaching.  


5. What type of work do they do? And where do they likely work? Their type of business as well as

geographic location.

Professional women could be corporate professionals, doctors, attorneys, entrepreneurs or solo-

professionals. Our life coach will need to identify the fields she wishes to focus on, taking into

consideration the ones she feels include the greatest number of her target clients.

6. What is their socio-economic status or annual household income?

High functioning professional women are probably enjoying financial success, making them of a

higher socio-economic class. They probably earn a good income and enjoy the finer things in life.

Money is probably not an issue.

7. How do they spend their leisure time?

Do they belong to a gym or health club? Do they go to the movies or out to dinner frequently?

Or, do they have young children and spend their time at elementary school functions, family

picnics, children’s birthday parties or weekend soccer tournaments?

Our life coach may need to make some assumptions here based on what she knows about

her target. Again, that’s okay to start with. She can always fine-tune this later as she begins

to understand these women better.

8. What is their family structure or home environment?

This niche of professional women probably includes single women as well as those who are

married and have children. Therefore their home environments may vary. They may have no

support or family network. They may have strong family support.

Or, they may be having issues with their family based on their past. Our life coach will need to

keep this in mind when she selects marketing avenues and writes her marketing messages.

She’ll want to focus on what they have in common and steer away from areas of abiguity.

9. Do they belong to any associations or professional organizations?

If our life coach selects one or several industries to target, she should be able to easily

identify associations or professional organizations these women belong to. Once identified,

these are excellent venues for networking and speaking opportunities.

10. What are their media habits?

Do they read the newspaper or magazines? If so, which ones? Listen to the radio? If so,

which formats do they likely listen to? Do they watch TV? If so, which programs do they

likely watch? Do they spend time on the Internet?

If so, what kinds of web sites do you think they are visiting? Where do you think they are

currently getting their information about health and wellness? These are all potential places to

reach your niche with your marketing message.

Yes, again our life coach may need to make some assumptions. However all of these media

can provide you with detailed demographic profiles of their audience. So if we’re looking for

professional women in a certain geographic area, we’ll be able to find out if they are among

the audiences for these different mediums.

Answer each of these 10 questions to the best of your ability. Talk to current clients to get

insights. Or, talk to friends or colleagues who fit your client profile to gain a better

understanding of who and where they are.

Once you build this target client description, you’ll have a much better sense of where you

can find them.

The next step is putting together a marketing message that speaks directly to them and what

they are dealing with.

The more you understand them, the more you’ll be able to craft a message that will hit home

with them. That message will become your magnet, attracting the people who you can best help.

Print on demand is a business model you can start without capital. Create a custom design

using free online graphic design software, and use a service like Printful to add it to

merchandise. You’ll only pay for manufacturing costs when a customer orders the product.

Please follow and like us:
Pin Share


  1. Satellite dish internet has grown to become an ever more popular selection for people residing in agrarian locations. This technology permits people staying in remote regions to possess use of high-speed internet without the necessity for a tangible link with the original substructure of cable or fiber-optic lines. Below are a few of this advantages of choosing satellite dish internet pertaining to rural communities:

    Accessibility: One associated with the major advantages of satellite dish internet is the fact that it really is offered almost anywhere. Unlike classic internet opportunities, which require a manual connection to a network, satellite internet can be easily accessed from any location that features a definite view regarding the southerly sky. This means even families surviving in the most remote areas can have access to high-speed internet.

    Consistency: Satellite dish internet can be a trusted option. Contrary to conventional internet options which can be affected by electric power black outs, poor weather, or any other physical interruptions, satellite internet functions independently for the ground-based infrastructure. Which means that even yet in the truth of an all-natural disaster or any other emergency, satellite internet will stay operational.

    Rate: Another advantage of satellite dish internet is the fact that it may provide high-speed internet. Alongside traditional internet options, people located in rural areas usually have to cope with sluggish internet speeds. With satellite internet, then again, speeds of as much as 25Mbps can be achieved, that will be plenty of to undertake multiple devices and streaming services.

    Budget: Satellite dish internet can be a reasonable choice for those located in rural areas. The price of installation and equipment could be steep, nevertheless the monthly prices are often similar to and sometimes even less expensive than traditional internet options. This will make satellite internet a viable choice for those on a tight budget.

    Flexibility: Satellite dish internet can also be a versatile option. Together with traditional internet options, people surviving in rural areas usually have to deal with long-term legal agreements furthermore strict data usage limits. With satellite internet, there are not any contracts with no data usage limits, meaning that people may use the online world because they have to.

    Productivity: probably the most important advantages of satellite dish internet could be the increased productivity it permits. With high-speed internet, people residing in rural areas can work at home, run their particular businesses, and gain access to online instructional tools. This improved productivity may cause better economical possibilities and a greater quality lifestyle for folks located in rural areas.

    In summary, satellite dish internet is an excellent choice for those residing in rural areas. It really is available very nearly everywhere, secure, rapid, affordable, adjustable and will increase production. With all the technology continuing to boost, it is likely that satellite dish internet will end up a far more popular choice for people staying in remote locations. Because the internet becomes an ever more important element of day to day life, satellite dish internet is an excellent method for society in rural areas to keep connected and also use of exactly the same opportunities as those surviving in more and more urbanized locations.

    If you wish to acquire more info on your subject matter come to my service: [url=][color=#000_url]computer repair in prescott az in and around Prescott Arizona[/color][/url]

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow by Email
Verified by MonsterInsights