STARTING A BUSINESS ON A SHOESTRING

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Are you finding that your networking efforts are wearing you out – and your network does not seem to be growing?

Here are the myths that must be dispelled so that you can spend quality time – not quantity time – on building your professional network

networking, contact building, list building, small business sales, business development

If you’re networking with strangers, you’re wasting your time. A consultant friend of mine recently complained, “I’m doing 2-3 networking events a week – and I’m worn out.”

When I asked why she felt networking was important, she replied, “One of my marketing goals is to do at least 1 networking event a week.”

(I pointed out that she just admitted to doing 2-3 a week – and perhaps doing 1 a week is smart and doing triple that goal is causing some of the fatigue.) But there’s much more to the great American business myth of networking.

Myth 1: The more you network, the more effective your networking activities become.

Truth 1: It’s much more important to become well-known in 1-2 circles than to spread your networking activities over many different groups. Depth beats breadth every time.

I then asked her how networking was working for her. She said, “I don’t think I have gotten a shred of business out of it in the last six months.”

Her rationale for doing networking: “Everybody knows that you build a business by networking!” Does this make any sense? Or worse, does it sound familiar?

See if this networking scenario has happened to you:

You meet someone for 30 seconds. They mumble something about real estate as you are tuning them out. They ask you what you do, and you say you are in insurance.

After 10 seconds of staring blankly at each other, you both head to the celery sticks for lack of anything better to do.

Myth 2: The cocktails and miniature wiener circuit is the way to network to success

Truth 2: Networking with strangers to build business is about as effective as going to a bar to get married. In the words of Dr. Phil, “It simply ain’t gonna happen that way.”

Here’s why you’re not going to meet your business soul mate at a networking event:

1) You aren’t going to do business with someone after meeting them for a few minutes and getting handed a poorly printed card.

2) Businesses are built on relationships and not “30-second commercials,” no matter how effective and intriguing.

3) Most of us have major trouble in explaining what we do, much less getting past that explanation and listening for what prospects need.

4) Networking with strangers is not targeted or specific and in fact, is completely random. For some people, networking is exactly as effective as cold calling, which is the least effective marketing tool there is.

So am I saying that networking is a waste of time? Absolutely not. What I’m saying is you need to start networking smarter.

Here are a few thoughts to jog your noggin:

* Network by having coffee or lunch with people one on one. Get to know them and their business. They may become a prospect, alliance partner, or referral source.

But aim first and foremost to make them a friend. The rest will follow naturally.

* If you’re going to network with strangers, go with the goal of making 2-3 lunch or coffee dates with people you find interesting.

* Ask every happy customer you have (they’re all happy, right?) for just one referral of someone who would be interested in your type of goods or services, then call and use their name.

(“Hi I’m Fred and Ginger said I should call you. Isn’t Ginger great?”) You already have one thing in common – Ginger!

* Create a network “hit list” of the exact kind of businesses you want to network with – maybe you sell software and you want to meet IT managers, at medium-size companies.

Make the list and put it in your little black book or PDA. Focus your networking and outreach activities on only those people – or others who can refer you to those people.

* Join non-business groups and spend time doing non-business activities: Civic, social, religious, recreational, musical, athletic… the list is endless. Establish relationships with people in your group. Perhaps you’re a Moose and a realtor.

A Moose, as it turns out, wants to buy a house from another Moose. If so, you have the Moose Market cornered! Are you into hand-drumming? Guess what? A hand-drummer will want to do business with another hand-drummer. Get it?

* If you do go to a “mixer” go with a targeted goal in mind. For example, your goal might be “to meet three people on my target list and get their card so I can follow up for breakfast, lunch, coffee, or badminton.”

A traditional “networking event” now becomes simply the first phase of your targeted plan for global domination and not an end in itself.

Here’s a final thought to shake up your networking mindset: Network with people who already know you, like you, or have done business with you.

Myth 3: Networking is all about getting more people to know what you do.

Truth 3: Networking is all about getting people that already know you to share opportunities where you can be helpful to each other.

Make 2-3 phone calls a day to connect with people from past jobs, former clients, or influential people who have expressed interest in you in the past.

We all have a “fan base” that we grossly underutilize.

Think about tapping into friends, colleagues, mentors, and family to mine the connections you already have at your fingertips.

So get out there and network – but make it worth your investment of time and energy by networking smart. As your mother always said, “Don’t network with strangers.”





CREDIT SCORE — HOW ABOUT DEBT FREE???

Over 30 percent of the wealth of the USA is controlled by 3% of Americans.
Generation X is at the forefront of the amazing wealth-building by
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It begins with cutting spending. Pinch As You Mean It.

101 Ways to spend less money now by DR PENNY PINCHER

A key to Long Term Self-Employment Business Prosperity

We all desire many things from our occupation, whatever it is that we do. Whether we are work-at-home people, or educators and doctors, we are all searching for some sort of commercial success.

business success

We all desire one thing from our job, whatever it is that we do. Whether we are work-at-home people, or educators and doctors, we are all hunting for some sort of business success. This is a natural consequence of investing our time and drive into something, whether we care about the emotional and psychological success or we are quite simply interested in the paycheck achievement, most of us are out there every week seeking our portion of commercial success.

Long-term Self-employment business success is no different. Whether we join an affiliate program, an MLM plan, or have some other form of business, we are all seeking out that wonderful success that allows us to call ourselves web-based entrepreneurs.

Long-term Self-employment commercial success starts with our choice of home-based opportunities. Whether we are out there searching for the next absolutely wonderful new idea or are trying to stay with the rules and programs introduced with classic style 40 years ago, we want our commercial business to flourish.

Many people end up being so gung-ho about finding their own self-employed business achievement that they have ten different endeavors going at once, hoping one or two of them will take off and send them into the world of pecuniary reward and personal fulfillment. This is entirely possible with a few crucial elements, the first of which involves selecting the right home-based business.

Home-based ventures evolve every day. You probably already understand this because you belong to enough mailing lists to commandeer quite a few accounts. Every day someone brings forth a brand new idea in the home-based venture world that they slap the term “evolutionary” on to help rev up people’s fervor and make them feel like they should join. Today.

If it is truly a great and evolutionary home-based venture, it will exist beyond today, and it is okay to hold over your enrollment until you are absolutely secure it is something that you should participate in. On the other side, how are you ever supposed to be sure that you’re setting yourself a good offer if you can’t possibly discover what it is that is so revolutionary.

Those people who have sent the new home-based venture to your email are hoping that you’ll need to know so seriously that you’ll get together, and then when you’re let down and recognize you’ve made yourself a nasty endeavor, they already have taken your hard-earned money and are not overly concerned with your thoughts about their idea.

The business industry is taking on a whole new audience. For a lot of business people, venture no longer means associate programs or Multi-level marketing plans, but real ventures that can be run from a real business location.

This is good news for those who want to take in a real means of earnings from home by applying real work and real creativity. This is not to say that MLM and affiliate programs are not legitimate employment, rather, for all the real work, and the real effort, how many affiliate plans and other plan members do you actually know who are earning a reasonable income?

This is exactly what I mean. If there were friends all over your neighborhood garnering these incredible incomes in their associate plan or their MLM plan, then the rational alternative would be to mosey on over to the next-door neighbor and ask how to get on board.

Long-term Self-employment success means acquiring a home-based venture that enables us to be successful if we choose to put the work into it.STARTING AN ONLINE BUSINESS —- INTERNET BUSINESS

When you’ve finished snickering, you might want to chew over purchasing a venture that is already in full operation, that can enable you to rearrange your priorities and your imagination in the fashion that you desire, and that won’t beg you for a dime before you know exactly what you’re getting into.