STARTING A BUSINESS —- GENERATION Y — BUILDING A LASTING RELATIONSHIP WITH YOUR COUSTOMERS AND CLIENTS

Hits: 2374

Create A Website for $1.99/Month

4 Key Points to

Branding is more than a logo and image or even a recognized name. It’s a person’s collective experience with a company’s product or service. A brand is a person’s overall perception of a company or product built over time.

branding advertising brand-building

Here are four things you should keep in mind as you build your company’s brand:

1) Own the “Significant Thing”: Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for decades.

2) Consistency is key: consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy. Coca-Cola is one of the most recognized brands in the world because it hasn’t changed in decades.

Make sure your brochures, website, Direct mail, and all the other advertising have the same feel and message.STARTING A HOME BASED BUSINESS WITH LITTLE OR NO MONEY — CLICK NOW

3) Make your message relevant: know your audience, know what they care about and how to speak to them. Make sure what you sell is what they need. Remember the conversation should always be about your audience, not you.

4) Use a strong offer to motivate: you want your audience to remember you and you want its members to buy from you. You need to move them to action.

A strong offer should give them a reason to buy. Make the offer clear and appropriate for your brand.

Every time a customer comes in contact with your brand, they will have either a positive or a negative experience. Those experiences will add to their perception of your brand.

Those experiences are recalled later when it’s time to make a purchasing decision.

How do you want your brand to be remembered when the time comes for a prospect to buy? You need to start building that positive perception today and do whatever is necessary to maintain it.

Good luck.

0Shares

96 thoughts on “STARTING A BUSINESS —- GENERATION Y — BUILDING A LASTING RELATIONSHIP WITH YOUR COUSTOMERS AND CLIENTS

  1. It’s a pity you don’t have a donate button! I’d certainly donate to this outstanding blog!
    I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account.
    I look forward to fresh updates and will talk about this site with my Facebook group.
    Talk soon!

  2. This is the perfect webpage for anybody who wishes to find out about
    this topic. You understand a whole lot its almost hard to
    argue with you (not that I actually would want to…HaHa).
    You definitely put a brand new spin on a subject that has been discussed for decades.
    Great stuff, just wonderful!

    1. Thank you for visiting imgenerationx. Thank you for supporting this blog by clicking on our ads and links. This Blog is successful because of your continuous encouragement and frequent donations.

    1. Thank you for visiting imgenerationx. Thank you for supporting this blog by clicking on our ads and links. This Blog is successful because of your continuous encouragement and frequent donations.

  3. You’re so cool! I don’t suppose I’ve truly read anything like that before.
    So good to discover another person with a few
    original thoughts on this issue. Seriously.. thank you for starting this up.
    This site is something that is required on the web, someone with a little originality!

  4. You can definitely see your skills within the paintings you write. The arena hopes for more passionate writers like you who aren’t afraid to say how they believe. Always follow your heart.

Leave a Reply

Your email address will not be published. Required fields are marked *