3 Powerful Tactics That Motivate Customers To Buy
It’s difficult to reach your bu goals if you don’t have the right materials and/or the information to help your business reach the success it’s capable of. These 3 insights will help you generate the business you’ve always dreamed of.
motivators, customer buying, selling
Wooing customers is a little bit like dating. No, you can’t present the engagement ring on your first date!
There’s a two-way relationship that grows one step at a time before it leads to the church doors. You can’t rush it… you can’t skip it… if you’re looking for the satisfaction of a life-long commitment.
Getting to know your date, or getting to know your customer takes a little time and effort. The personality, likes and dislikes of each date are different, but customers share some commonalities that you, the marketer, can grab onto.FREE INFORMATION
Give them what they want, and they’ll become the loyal, life-time customers that make your business prosper.
1. Forget About Selling… Put The Emphasis On Buying
People like to think that all of their buying decisions were reached due to their own great ideas and skillful shopping. Hey, no one is fond of a pushy salesman.
A salesman who “HELPS” them discover the best buy for their buck on the other hand, is a hero.
Really, when a person walks into your place of business, they are most likely thinking of making a purchase before they get there. You don’t have to persuade them to buy.
You can take it easy, and simply help them decide what the best purchase is.
Keep your focus on the customer and his needs. Think… what benefits would he be most interested in? What is the price range he can afford? Basically, keep in mind that you are there to serve his needs, not persuade him. Ah, the pressure’s off!
2. Make Purchasing A “Sure Bet”
Buying is a “risky” business. The higher the price tag reads, the higher the risks are! Yep, a customer is just looking for a product that satisfies the needs he purchased it for.
The question they ask themselves is… “Is it worth it?”
Hey, it’s a legitimate question. The world is full of scams where you spend your hard earned cash and end up with trash that doesn’t last and that you can’t get serviced.
A few tough lessons, leave customers wary about off-the-cuff purchases. They want something they can trust.
A money back guarantee alleviates a great amount of concern in the mind of the consumer. There’s peace in knowing that if the product doesn’t live up to its claims, they aren’t stuck footing the bill for a piece of junk.
Customer testimonials also clearly tell “would be” buyers that you really do deliver customer satisfaction. No one can say it better than a satisfied customer, but don’t carelessly use testimonials. You need a method to your madness.
Pick clear and specific testimonials to use, and include as much about the customer as you possible can to lend credence to his testimony.
3. Let Them Know That It’s As Quick and Easy As 1, 2, 3
Simplicy… ah, it makes life so much easier. Yeah, your harried customers are busy and tired. They don’t want to mess around.FREE INFORMATION
Most of the time, they just want to make the purchase and head home. Convenience stores testify to the fact that quick and easy often overrides a better price!
Make the buying process as simple as you possibly can. Remember that not everyone prefers the same method. The more options you have available, the more customers you will please.
When you’re planning your marketing campaign, don’t forget to point out the quick, fast, and easy benefits of your product. Remember that value isn’t everything.
It’s pretty easy to charm your customers when you know what they like!
Keep these 3 tactics in mind as you go about the daunting task of growing your business and expanding your customer list… and watch your profits go through the roof.Businesses Learn to Make SEO Work for Them
One of the most important talents any management team of a business can have is to be able to detect changes in the marketplace and adjust how the business operates to function in that new market. Some call it “thinking outside the box” and others refer to this talent as “working with a new paradigm”.
Whatever the term of the day is, without the flexibility to change as the market changes, a business is destined to fade away.
Of the many business and market trends that have changed the paradigm by which business is done in the new century, internet marketing ranks near the top of the most drastic and sweeping change that virtually every business has had to adapt to in order to survive and thrive in the new business world.
At first, most in the business world considered the internet to be a toy and perhaps a good communication tool. But in the last decade, the power of internet marketing and the need to compete in that marketplace has never been more evident.FREE INFORMATION
And just as business learns new marketing and communication methods when they enter a new market such as learning to do business overseas, the internet has brought with it entirely new tools and weapons that the modern business must learn to use skillfully to succeed in a cyberspace business environment.
Of the many new acronyms that have been added to the business vocabulary, “SEO” is one that is central to success in the internet marketing world. SEO stands for “Search Engine Optimization” and it is an entire discipline unto itself.
By learning to utilize well developed SEO methods, a business can learn to dominate their particular market niche even in a cyberspace business world.
Just as in the conventional business world, to be successful with a particular market, you have to go where they are and learn to get noticed and get your message to the consumer even as your competition is doing the same thing.
In the world outside of cyberspace that may mean various methods of advertising, promotional campaigns, good customer service and a long term promotional strategy that will grow the businesses market presence over time.
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All of these business objectives remain the same in the world of internet marketing, but the “places” customers can be found are profoundly different.
such, it becomes critical that a business builds a modern and up to date web site that appeals to the customers perceptions of what they will expect when they come to shop with you and that stays up to date continuously s the internet continues to change and evolve.
But it isn’t enough to just have a state of the art business web site up for modern internet business web site to succeed. Just as to be successful in the physical world, customers must come to you or you must go to them.
And the primary method of letting customers know who you are and drawing them to your well designed web site is to connect to them through a search engine such as Yahoo, Google or MSN.
Search Engine Optimization methods are powerful techniques that can be used to assure that when your customer looks for a business such as yours, they will notice you first and your competition second, or not at all.
That means when the customer “searches” for your product or service on Google or another search engine, your business comes up on the first page of selections that the search engine finds.
SEO takes time, investment of funds and talent and skill to work with the search engines so your business gets that kind of attention.
But it is worth the investment because the outcome can be an internet business presence that bring the kind of success every business wants.