Your Home Office – Work Smarter, Not Harder!
Working the cube farm has been a disaster for worker productivity for years and you are finally fed up. Your company has offered you an opportunity to work from home. Hence, the home office is born.
home office, small office, entrepreneur
Working the cube farm has been a disaster for worker productivity for years and you are finally fed up. Your company has offered you an opportunity to work from home. So finally, the home office is born. The choice of the location of your home office is crucial to your success.
Too close to the activities going on and you get distracted. Too far away, and you become stranded on an island. Another concern is the “7-Eleven” effect, in other words, you are always open for business and in a very short time you find yourself exhausted. But there are ways to manage these issues in order to make your home office experience a success.
Now the home office is more of a focus in the design process, make this space worth living. Make it comfortable, but not too comfortable. Make it warm and inviting, but not a play room for the kids. Make it a place to work, but also a place to live.FREE INFORMATION
Confused? Don’t be because this is your space to with as you wish. Just keep in mind your particular situation and plan accordingly.
Maybe converting your attic for use as a home office is a wonderful idea. Maybe working in the corner of a bedroom works. Whatever your space allocation is having a true home office is a great way to keep your overhead low.
Since you are already paying for the space and the real hidden value of a home office is that it doesn’t have to look like a corporate office with a huge oak desk and wall-to-wall filing cabinets. And even though your children will disagree, your home office is not somewhere they should be playing. Finding space for a home office is a major concern these days.
Once you have found your space, you should hopefully find that working from a home office is interesting, varied and provides an opportunity to deliver results that will make a real difference to your life. It won’t be difficult to work if you have a well-organized, fully equipped home office and you have organized well and are comfortable.
But the key to a well run home office and a satisfied worker is this: create a work schedule just like you would if you went into the office every day. Don’t wake up tomorrow and ask yourself what you are going to do that day, have a plan.
Also set working hours, you go into the office from 8-5 or 9-6 and that’s it, you leave for the day, turn off the light behind you and shut the door just as if your commute were miles away from home instead of inches from the couch.
Another suggestion is turn the audible notification off for new email on your computer. Every ding, or dong, or beep and you will be running for the computer like Pavlov’s dogs. Remember: Work Smarter, not harder!
Are You Unique?
Learn the importance of discovering your own unique selling proposition, or what makes your business unique.
unique selling proposal, unique selling proposition, unique marketing strategy,
There is something that I have talked about on several occasions here on this site.
In fact, it was one of the very first things I talked about shortly after joining starting this blog
a couple of years ago.
Even though I’ve discussed this before, it’s always worth bringing up again.
I want you to ask yourself a question regarding your business. Are you unique? And what is unique about you or your business?
If somebody were to ask me that same question in regards to success, I would say that we offer access
to more products and more suppliers than any other drop shipping service.
This unique thing about your business is what marketers refer to as your unique selling proposition.
Your unique selling proposal is how you separate yourself—in the eyes of your customers—from your competition. In essence, it’s the reason you give your customers to buy from you rather than the competition.
So what is your unique selling proposition? If you haven’t given it any thought before, what would you like it to be? If you said, “To have the absolute lowest price,” you should do some more thinking. That is one of the worst USP’s you could possibly have.
Having the lowest price simply means you make less money, and that cut in profit affects more than just your bottom line. It affects all aspects of your business, such as the inability to provide good customer support (because you can’t afford it), develop new and innovative tools for your site, conduct usability tests, and so forth.
Your business will begin to appear more and more like a fly-by-night store rather than a legitimate company that can instill trust in its customers.
There’s no way around it. Running a business costs money. Running a business well costs even more money. Don’t let your business go under trying to be the low price leader. Instead, find a unique selling proposition for your business and do that one thing better than anybody else, or better yet be the only person that actually does it!
Here’s a personal example of a unique selling proposition I came up with when I ran a retail computer business. My USP was to offer home delivery and setup of newly purchased computers. Furthermore, I would offer on-site tech support.FREE INFORMATION
I never did it because it simply cost too much. The solution was to charge for it. But I never did that because I didn’t think that anybody would pay for it. In a world where every computer reseller offered free support over the phone, why would anybody be willing to pay for on-site support?
Well, have you ever heard of Geek Squad? The founders of Geek Squad had the same idea I had. The difference is they actually implemented their idea. Now they are running a successful and thriving business.
And a big reason for their success is they found a unique selling proposition that would elevate them above the competition.
The lesson here: don’t be afraid to be unique! Embrace your uniqueness and watch your business grow.
Read some great examples of companies that have successfully marketed their USP.
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