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YOUR RSS MARKETING STRATEGY: DECIDING YOUR RSS CONTENT

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Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content

started with RSS Marketing the right way you need to correctly plan your RSS Marketing strategy, starting by deciding how you are going to deliver your RSS content. This short guide will take you through the key steps and decisions …

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Copyright 2006 Rok Hrastnik

You’re interested in RSS marketing, but there either seem to be so many options of how to do it or you’ve only ever come a cross simple RSS feeds that just don’t seem to be the approach you’re looking for.

The problem with most RSS marketing plans is that the marketer doesn’t really go beyond providing a simple RSS feed for all of his online news or his blog. But since you’ve been reading this column for a while now you know for a fact that RSS offers so much more.

To get started the right way you need to correctly plan your RSS Marketing Strategy, starting by deciding how you are going to deliver your RSS content.

The right way to go, even if you’re only starting out with a simple RSS strategy, is to provide individual RSS feeds for:

–> your individual target audiences,
–> your different types of content and
–> even your different content topics.

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Think of this as a list of how to develop your RSS strategy.

–> TARGET AUDIENCES Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created for these target audiences.

One group for the media, the other for your employees, the other for the general public, the other for your existing customers and so on. You can even go further and divide your master groups in sub-groups, based on their prevailing interests.

–> CONTENT TYPES Now consider the different types of content you want to deliver to these audiences. For example your latest news, your blog posts, , your press releases, your podcasts, the latest posts from your forums, direct communications messages and so on.

In most cases these types of content don’t mix well together. If someone wants to receive your blog updates, which are full of your company representatives’ personal opinions and commentary, they don’t want to receive your corporate-speak press releases.

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If someone is interested in what’s happening in your forum and what the latest forum posts are, they don’t want to receive your how-to articles in the same RSS feed, simply because these two types of content are so much different. And so on.

Essentially, you will need to provide separate feeds for each of the different content types, and you will need to determine what content types you wish to deliver to each of your target audience groups and sub-groups.

–> CONTENT TOPICS Finally take a look at each individual content type for each individual target audience and further break that down by content topic, if needed.

And if you’re trying to cover many different topics for each content type, you will need to provide different RSS feeds for these different topics, because, again, people interested in topic A are not necessarily also interested in topic B.

While this may sound complicated, it’s really simple once you start doing it.

The point is, this is about giving your subscribers choice of what they subscribe to. Instead of forcing them to subscribe to everything, allow them to subscribe to only what they want and need.

Quite simple, right?

Just remember that you should only break this down as far as it makes sense, keeping in mind the actual content that your target audiences want from you.

Depending on your business, you just might only need to communicate with one target audience, deliver only one content type and deliver only one content topic for that target audience.

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DECIDE HOW YOU ARE GOING TO DELIVER THIS CONTENT

Once you have your RSS content mapped-out, you need to consider how you are going to make this content available to your target audiences. This is especially important since it’s going to influence the tools you need to get started with RSS publishing

ONE-SIZE-FITS-ALL RSS FEEDS

This is about as standard as it gets — publishing one RSS feed to meet the needs of all of your target audiences at once or publishing multiple topical RSS feeds, which always remain the same. The easiest to do, can be done with any RSS publishing tool on the market …

CUSTOMIZABLE RSS FEEDS

The more and more complex you get with the different feeds you’re offering, the more difficult it is for your visitors to select what exactly they want, simply because an individual subscriber might be interested in 10 of your 100 feeds, but he doesn’t want to be subscribed to that many feeds by your company.

In this case the best way to go is to also offer your visitors the opportunity to customize your RSS feed à they decide exactly what content type and content topics they want to receive in one or a few RSS feeds they’ll be subscribing from you.

The opportunities here are quite endless, as you can allow them to customize their feeds based on topics, content types, authors and more.

If this is the way you need to go because you are offering so much content via your RSS feeds that it makes it difficult for someone to subscribe to only one or a few feeds from you, you will need your RSS publishing solution to support feed customization.

SEARCH-BASED RSS FEEDS

Search-based RSS feeds are a subset of customizable RSS feeds, and they work just like a search engine. You type in a certain keyword or keyword combinations and the search engine gives you the most relevant or the latest results for that keyword combination.

You can do the same with RSS, allowing your visitors to enter specific keywords and then get the content from you only based on those keywords.

PERSONALIZED RSS FEEDS

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Giving users the choice to customize the content they are receiving from you is one thing, but certain content may actually demand you to personalize the feed using your subscribers personal information.

The most basic variation, used to lift response, is addressing your subscribers by name or using other data about the customer from your database, such as his address, previous purchases etc.

In other cases a bank might want to deliver information directly relating to your bank account, directly via RSS, such as your latest credit card transactions, and so on.

RSS FEEDS WITH CONTENT TARGETING

Now imagine that you want to create individualized campaigns to individual subscribers, based on the information you already have in your database about their activities, demographics and so on, for example to send a promotion for product A only to those subscribers that might be most interested in product A.

In this case you will need an RSS solution that can pull this data from your database and then segment your subscribers based on the actual data.

AUTORESPONDER RSS FEEDS

Since their introduction, e-mail autoresponders have become a relatively mainstream internet direct marketing tool, although they haven’t really made their way to the world of public relations.

The concept is simple à a certain action by your visitors on your website triggers a sequence of e-mail messages, delivered to that visitor, provided you have his e-mail address, over a period of several days.

Direct marketers use this to automatically communicate with the prospect after a certain action, trying to get him to do what they want.

The most common application is offering your visitors a free report, delivered to them via e-mail. After subscribing they start receiving parts of the report day after day or a every few days, receiving both new information as well as being exposed to the marketer’s promotional message.

Other applications include autoresponder messages in relation to transactional e-mail:

–> Subscribe to a free e-mail newsletter. The first autoresponder message thanks you for the subscription and also gives you access to one of the newsletter issues.

A couple of days later, while you’re still “hot as a lead”, you receive another e-mail, pertaining to the newsletter topic, giving you more advice or information on the topic and trying achieve a sales conversion. And so on.

–> Complete a webstore order. The first message thanks you for the purchase and recommends an additional product at a lower price. The second message tells you more about the product you purchased.

The third messages makes a special additional purchase offer. The fourths message gives you some great additional tips, and so on.

–> Start an online order, but don’t finish it. The first message reminds you that there are still products in your shopping cart. The second message reminds you again, giving you added inscentive to complete the order. And so on …

The opportunities are practically limitless, but you get the picture.

Now simply transform this concept into the realm of RSS.

Someone subscribes to your RSS feed. The first couple of content items, spread-out through the first week, serve as a series of welcome messages giving the new subscriber access to your top content and inviting him to actively participate.

Your latest feed updates come through as well, but your new subscriber also gets the extra treatment (content) in the same feed.

And now apply this to anything you’re doing with RSS, where it makes sense to follow-up with additional information to your new subscribers once they subscribe, of course depending on the feed topic and target audience.

Very few RSS tools today offer autoresponder capabilities, but some do.

TO RECAP…

Think of your RSS publishing strategy and try to establish which of the these publishing models your RSS publishing tool should support:

–> Topical or Target Audience Oriented RSS Feeds –> Customizable RSS Feeds –> Search-Based RSS Feeds –> Personalized RSS Feeds –> RSS Feeds With Content Targeting –> Autoresponder RSS Feeds

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What if, What if, What if. This question comes at us every day. What if I said this, What if I did that or what if I didn’t. It comes down to decisions. We all have decisions to make every day of our lives.

We all make good and bad decisions. That’s life. When you look back on your life you can think of some really great decisions that you made, decisions that have altered the course of your life. You can also remember some really bad ones that have affected you in a negative way.

Life is never static, it’s always changing and opportunities come and go. Doors open and we have to decide whether to step through and seize the opportunity or not. UNEMPLOYED — START EARNING FROM HOME

When you are standing in front of that open door of opportunity the question arises “What if?” do I or don’t I. We need to make a decision. How do we make decisions? This depends on our background, education, life experiences and sometimes advice from others.

We don’t know each other, but I would like to give you some advice. Suppose I said that I knew something that could change your life forever for the better. Would you be interested?

Suppose I said I knew someone that was showing other people how to acquire something like real estate for free. Suppose you could also learn how to build on your “land” something like a five star hotel.

You would also learn how to market your “hotel” and collect rent from guests that pay to stay. Would you be interested?

What am I talking about? It’s called virtual real estate. Your own space on the World Wide Web or Internet if you prefer. If you own a space there it can turn out to be very valuable property.

The most expensive house in the world is a 12 bedroom mansion in London England for which an Indian steel tycoon paid $128 million.

The most valuable web page in history, to date, will probably be thesixmilliondollarpage by Alejandro Saavedra and Robert Kanaat. Now here’s the difference. The tycoon paid $128 million for the house.

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Starting a business for the purpose of passive or residual income

The motive behind starting a business is often to make money that will be enough to cater for one’s needs. Earning large enough income will give you the opportunity to accomplish and live the type life you desire.

But most people don’t have the ability to live life on their own terms because they are either a slave to their debts or cannot break away from living on pay check.

But this problem can be solved by the many benefits of residual or passive income.

One of the best ways to gain financial freedom is by setting up a business with residual income opportunity.EASY BUSINESS TO START IMMEDIATELY — CLICK NOW

There are many businesses both online and offline that one can set up to generate residual income. Our favorite and recommended.

Residual income by definition is the income one generated long after the work has been completed. It is the type of income that one continues to generate for as long as the business lives. Residual income also known as passive income has no limitations based on time.

Starting a business with residual income opportunity will enable you live life in your terms. You will continue to earn money whether you are there working or not.

The amount of money you can make does not stop whether you get out of bed or not.

Starting a business for the purpose of passive or residual income

The motive behind starting a business is often to make money that will be enough to cater for one’s needs. Earning large enough income will give you the opportunity to accomplish and live the type life you desire.

But most people don’t have the ability to live life on their own terms because they are either a slave to their debts or cannot break away from living on pay check. But this problem can be solved by the many benefits of residual or passive income.

One of the best ways to gain financial freedom is by setting up a business with residual income opportunity. There are many businesses both online and offline that one can set up to generate residual income. Our favorite and recommended.

Residual income by definition is the income one generated long after the work has been completed. It is the type of income that one continues to generate for as long as the business lives. Residual income also known as passive income has no limitations based on time.

Starting a business with residual income opportunity will enable you live life in your terms. You will continue to earn money whether you are there working or not. The amount of money you can make does not stop whether you get out of bed or not.

In addition, it is possible to have different streams of residual income. Unlike having two jobs that will consume your time, multiple streams of residual income will increase your earnings while also giving you enough free time.

Residual income gives you a more lucrative alternative to finding a side hustle that will stress you and consume your precious time.PART-TIME INCOME OPPORTUNITY

To kick start your dream of financial freedom, here some of the residual business opportunities that you can venture into.

Invest in real estate

Rest estate is one of the most lucrative means of generating passive income. Apart from being lucrative, it give you rest of mind and requires little or no work.

Affiliate marketing

This involves promoting other people’s product online of which you get a commission once it leads to sale. Affiliate marketing can be done by marketing people’s product on your website. It can also be done by promoting them on social media platforms.

Affiliate marketing is a great way of making money online. You can make up to six figures every month from the comfort of your home. And remember, you do this at your time and pace.UNEMPLOYED — START A BUSINESS ON A SHOE STRING

Write an EBook

Selling a book online can be another great way of generating residual income. After the initial work of writing and creating the book, the only thing left is to make your money on every sale.

You don’t need much capital to produce an EBook, no printing and shipping costs.
Other residual income business opportunities that you engage in include:

• Create lead generation website
• Start a drop shipping business
• Create a mobile app
• Invest in vending machines
• Rent out your spare room

And the list is endless.

In addition, it is possible to have different streams of residual income. Unlike having two jobs that will consume your time, multiple streams of residual income will increase your earnings while also giving you enough free time.

Residual income gives you a more lucrative alternative to finding a side hustle that will stress you and consume your precious time.PART-TIME INCOME OPPORTUNITY

To kick start your dream of financial freedom, here some of the residual business opportunities that you can venture into.

Invest in real estate

Rest estate is one of the most lucrative means of generating passive income. Apart from being lucrative, it give you rest of mind and requires little or no work.

Affiliate marketing

This involves promoting other people’s product online of which you get a commission once it leads to sale. Affiliate marketing can be done by marketing people’s product on your website. It can also be done by promoting them on social media platforms.

Affiliate marketing is a great way of making money online. You can make up to six figures every month from the comfort of your home. And remember, you do this at your time and pace.

Write an EBook

Selling a book online can be another great way of generating residual income. After the initial work of writing and creating the book, the only thing left is to make your money on every sale.

You don’t need much capital to produce an EBook, no printing and shipping costs.
Other residual income business opportunities that you engage in include:

• Create lead generation website
• Start a drop shipping business
• Create a mobile app
• Invest in vending machines
• Rent out your spare room

And the list is endless.

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Seems like every time you turn around someone is hawking the latest and greatest new internet marketing ebook that is sure to make you rich.

If you’re an internet marketer chances are really good that you’ve been burned at least once by an ebook that was all fluff and absolutely useful information.START BUILDING ADDITIONAL INCOME NOW

Or worse yet, the author, deliberately or not,leaves out a step that leaves you scratching your head over how to execute what you did learn. It’s enough to make you scream if you’r…

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Seems like every time you turn around someone is hawking the latest and greatest new internet marketing ebook that is sure to make you rich.

If you’re an internet marketer chances are really good that you’ve been burned at least once by an ebook that was all fluff and absolutely useful information.

Or worse yet, the author, deliberately or not,leaves out a step that leaves you scratching your head over how to execute what you did learn. It’s enough to make you scream if you’re really serious about learning how to build an online business.

By now you’ve heard the Who Loves Money buzz. It’s the new ebook from Kyle & Carson, Wealthy Affiliate founders, that are claiming they can teach you how to make money online with zero investment internet marketing techniques.UNEMPLOYED — NEED INCOME — START A HOMEBASED BUSINESS NOW

It claims to blow the lid off the current internet marketing theories that have been around for decades. The start up costs are supposed to be minimal and there are some techniques which require no money at all.

Most folks are thinking that it’s just another internet marketing ebook.

That’s a true enough statement. However, the Who Loves Money buzz claims are that it’s different in the fact that although the techniques presented are not necessarily brand new, these zero investment internet marketing techniques are said to be explored in depth and then explained in a way that is supposed to be easy to understand as well as easy to apply.

If you’re new to internet marketing, then you should know that a number of standard website promotion techniques can get very expensive.

f you aren’t sure what you’re doing, you could end up costing yourself money rather than making any. Here are some examples of what can be considered zero investment marketing techniques.

Niche Hunting – Deciding what topic to base your website on can be difficult. Building a site about a topic you enjoy doesn’t necessarily mean that you can make a profit.

You must learn how to choose a niche that has good profit potential.

Selection of Niche Keywords – You may have picked out a profitable niche, but if you target the wrong keywords for your webpages, you have just shot yourself in the foot.

There is an art to selecting the keywords that will turn visitors into customers.

Affiliate Product Selection – You need to be able to review and select an appropriate product to promote on your site. A great website and a lousy affiliate product equals not many sales or lots of refunds.

Refunds equal revoked commissions and that’s something you don’t want to happen.

Article Marketing – Writing topic based articles, usually 300-700 words, and submitting them to article directories.

While this seems very easy, there is most definitely a specific technique to making it effective and productive.

Zero investment internet marketing techniques are not the hot new thing. They’ve been around for quite a while now, but are currently getting lots of attention.

he Who Loves Money buzz is definitely building, but whether or not this ebook lives up to its claims still remains to be seen.

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3 Key Questions To Ask About Internet Marketing

Internet marketing is exciting, challenging, and confusing. It can make or break your internet business career and yet many people who depend on internet marketing don’t have a full grasp of the essentials involved in internet marketing.

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Internet marketing is exciting, challenging, and confusing. It can make or break your internet business career and yet many people who depend on internet marketing don’t have a full grasp of the essentials involved in internet marketing.EARN ADDITIONAL INCOME NOW — CLICK NOW

In fact, many internet entrepreneurs waste a great deal of time, energy, and momentum because they do not fully understand internet marketing. Don’t let this lack of understanding undermine your income potential.

In order for you to better understand internet marketing and its impact on your internet business you must know the answers to these three key questions:

1. What Is Internet Marketing?
2. What Is The Cost Of Internet Marketing?
3. What Is The Benefit of Internet Marketing?

What Is Internet Marketing?

Marketing is actually rather simple. Marketing is communication about an idea, product, service, or organization. Marketing therefore encompasses advertising, promotion and sales as well as the various techniques and forms of communication used to advertise, promote and sell.

Marketing is broader than simple advertising or promotion in that it includes researching the market to learn what consumers want and then setting out to meet their needs with the appropriate product, price, and distribution method.BUILDING WEALTH FOR RETIREMENT — CLICK NOW

Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling.

Marketing also covers all the activities involved in moving products and services from the source to the end user including making customers aware of products and services, attracting new customers to a product or service, keeping existing customers interested in a product or service, and building and maintaining a customer base for a product or service.

Internet marketing includes these same activities but also pulls in various internet tools including web sites, email, ezines, banner advertising, blogging, RSS, text links, search engine optimization, affiliates, autoresponders, and other ecommerce applications.

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What Is The Cost Of Internet Marketing?

The range of expenses for internet marketing is huge. There are a number of promotional and marketing ventures that can cost you nothing or only pennies a day while other advertising efforts can cost you thousands a day.

It is important to consider your goals — both long-term and short-term — as well as how much each prospective customer is worth to you. This will help you determine a workable budget for your internet marketing campaign.

Many internet promotions are free, you can set up a web site and/or blog for $250 a year, and you can buy text links for $10 a month. You could easily spend $25-50 a day for advertising but there are many cheaper ad options available.LAID OFF — START A HOME BASED BUSINESS

The best program is to start small and cheap and slowly build as you test and learn what is successful for your market and product.

There is no perfect acvertising solution that works wonders for everyone. Each marketer and each product has a different formula.

What Is The Benefit of Internet Marketing?

Internet marketing offers more benefits than many traditional marketing mediums. The very nature of web sites and blogs is that they continue working to promote and market your product long after your initial marketing effort is over.

Similarly many advertising efforts, such as ezines, newsletters, banners, and text links also continue to increase in power over time.

Email marketing can be a tremendous surge in contacts and sales and offers the ability to personalize your message as well as reach a targeted audience so your chance for sales goes up exponentially.

The other tremendous benefit of internet marketing is that it offers convenience and immediate satisfaction.

Your potential customer sees your marketing message when it is convenient for them — and often when they are seeking information about your specific topic.

Then you offer them the ability to act on that interest right then. They can locate your product and buy in the time it would take to watch a commercial on television or turn a page in the newspaper.

That is the power of internet marketing.
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Now that you have the answers to these three key questions, you are ready to begin your own internet marketing campaign — and succeed with your internet venture.

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