GENERATION Y – CREATING IS KEY TO A SUCCESSFUL BUSINESS — EVERYONE CAN CREATE — JUST A LITTLE IMAGINATION


“C” is for “Creative Catalogs”

Increasing sales does not necessitate creating the perfect catalog. A relatively small improvement in your catalog can already result in a proportionate increase in sales and profits.

catalog, printing, design

A lot have changed in the market over the years – a tough economy, rising prices of goods and customer’s need for high quality products have imposed new demands on businesses. Evidently, the need for helpful, reliable information has never been greater.

Catalogs have always been a great source of product information. When people need to buy a product they refer to catalogs to guide them in finding the right product at the right price. But increasing sales does not necessitate creating the perfect catalog.

A relatively small improvement in your catalog can already result in a proportionate increase in sales and profits.

So before you print your catalog, make a careful analysis of your old catalog. Pick out the flaws in it and try to improve it. Gather all the letters that you received from your customers and look through their criticisms, suggestions and comments.

These may be a big help in designing a better catalog. And as you are designing your catalog think of your customers and the reasons why they would want to buy your product.

Think of what they want and what they need and use this in creating a catalog that accomplishes your customer’s desires.

Thus, to create a striking catalog use color combinations that are attractive and pleasing to the eyes. You can use full color in the cover and two colors in the inside. Keep in mind that people respond better and remember longer good-looking catalogs so make your color choices carefully.

Likewise, to attract new customers you can add new products and information to the products featured in your catalog. For instance, you can feature bizarre items, include exciting products or include unusual facts about specific items.

You can also include information on how to use the product, maintain them and operate them. This information will help your customers significantly and as a result they would keep your catalog for future references.

In addition, this would increase customer confidence to your company thereby increasing their inclination to buy.

If there are products in the old catalog that are unprofitable then perhaps you can promote them more strongly in your new catalog.
But if it doesn’t really sell, them you can get rid of them or replace them with new items. You need not place them again in the catalog as they can be a nuisance there.

When you are ready to print your new catalog, make sure that you get the services of an experienced and knowledgeable printer with a reputation for quality and reliability. FREE INFORMATION

Your local print shop may be able to do the print job for you but there are also printers online that can do it for low prices, easy ordering and instant price quotes. It is up to you to determine which printing service to avail.

So give your business a distinctive personality and create catalogs that can be a special marketer in the minds of your prospects and customers.

GENERATION Y — STARTING AN ONLINE BUSINESS AND DOMINATING YOUR NICHE

Businesses Learn to Make SEO Work for Them

One of the most important talents any management team of a business can have is to be able to detect changes in the marketplace and adjust how the business operates to function in that new market. Some call it “thinking outside the box” and others refer to this talent as “working with a new paradigm”.

Whatever the term of the day is, without the flexibility to change as the market changes, a business is destined to fade away.

Of the many business and market trends that have changed the paradigm by which business is done in the new century, internet marketing ranks near the top of the most drastic and sweeping change that virtually every business has had to adapt to in order to survive and thrive in the new business world.

At first, most in the business world considered the internet to be a toy and perhaps a good communication tool. But in the last decade, the power of internet marketing and the need to compete in that marketplace has never been more evident.FREE INFORMATION

And just as business learns new marketing and communication methods when they enter a new market such as learning to do business overseas, the internet has brought with it entirely new tools and weapons that the modern business must learn to use skillfully to succeed in a cyberspace business environment.

Of the many new acronyms that have been added to the business vocabulary, “SEO” is one that is central to success in the internet marketing world. SEO stands for “Search Engine Optimization” and it is an entire discipline unto itself.

By learning to utilize well developed SEO methods, a business can learn to dominate their particular market niche even in a cyberspace business world.

Just as in the conventional business world, to be successful with a particular market, you have to go where they are and learn to get noticed and get your message to the consumer even as your competition is doing the same thing.

In the world outside of cyberspace that may mean various methods of advertising, promotional campaigns, good customer service and a long term promotional strategy that will grow the businesses market presence over time. Continue reading “GENERATION Y — STARTING AN ONLINE BUSINESS AND DOMINATING YOUR NICHE”

BABY BOOMERS GENERATION — STARTING AN ONLINE BUSINESS — 3 POWERFUL TACTICS THAT MOTIVATE CUSTOMERS TO BUY

3 Powerful Tactics That Motivate Customers To Buy

It’s difficult to reach your buisness goals if you don’t have the right materials and/or the information to help your buisness reach the success it’s capable of. These 3 insights will help you generate the buisness you’ve always dreamed of.

motivators, customer buying, selling

Wooing customers is a little bit like dating. No, you can’t present the engagement ring on your first date!

There’s a two-way relationship that grows one step at a time before it leads to the church doors. You can’t rush it… you can’t skip it… if you’re looking for the satisfaction of a life-long commitment.

Getting to know your date, or getting to know your customer takes a little time and effort. The personality, likes and dislikes of each date are different, but customers share some commonalities that you, the marketer, can grab onto.FREE INFORMATION

Give them what they want, and they’ll become the loyal, life-time customers that make your business prosper.

1. Forget About Selling… Put The Emphasis On Buying
People like to think that all of their buying decisions were reached due to their own great ideas and skillful shopping. Hey, no one is fond of a pushy salesman.

A salesman who “HELPS” them discover the best buy for their buck on the other hand, is a hero.

Really, when a person walks into your place of business, they are most likely thinking of making a purchase before they get there. You don’t have to persuade them to buy. Continue reading “BABY BOOMERS GENERATION — STARTING AN ONLINE BUSINESS — 3 POWERFUL TACTICS THAT MOTIVATE CUSTOMERS TO BUY”

MILLINIEANS GENERATION — STARTING A BUSINESS — BUILD YOUR BUSINESS WITH FOUR EASY STEPS

Create A Website for $1.99/Month
Build Your Business With Four Easy Steps

Building a business is no easy task. This easy to read step by step guide provides an outline to starting a business in just four easy ste

Creating a successful and profitable business is no easy task. It’s reliant on many outside factors, including competition, timing and demand, which you have very little to no control over at the beginning.

Assuming all of these outside factors are in your favor, having a sound business plan can lead to having a successful business. Here are five steps to consider when you’re building your business from the ground up:

1. Determine your business. What are you selling?

This question isn’t as easy to answer as you may think. For example, Nike is in the sportswear business, but the truth is that when you buy a pair of Nike shoes and a t-shirt at the mall you’re buying a lot more than sportswear — you’re buying an image, a feeling.

You’re buying the Nike brand. Richard Thalheimer, the former CEO of The Sharper Image and the founder of RichardSolo.com, has worked in specialty retail for more than 30 years.

When asked what business he’s in, he’ll tell you “convenience” or “innovation” before he specifies any particular industry, and he’s built one of the most powerful brands in America.

Keep in mind, there’s more to a product than, well, the product. Your brand is what sets your product apart from your competitor’s.FREE INFORMATION

2. Select your market. Who are you selling to?

This step is a bit less interpretive as the first, though equally important. Who are you selling to? or more importantly, what do you know about this person? Understanding your consumer is a key to success. What do they do? Where do they hang out? What do they watch on television?

These are just a few of the questions that you should be able to answer about your consumer. Knowing the answers to these questions can answer a lot of questions of your own when it comes to a devising a marketing strategy.

Richard Thalheimer understood his market for The Sharper Image, probably as well as they understood themselves.

From an article in the LA Times, Tracy Wan, who was president and chief operating officer under Thalheimer says “Richard has the amazing ability to figure out the things that people want to have.” This ability to perceive your consumer’s desire can only be a result of knowing them like your neighbor. Continue reading “MILLINIEANS GENERATION — STARTING A BUSINESS — BUILD YOUR BUSINESS WITH FOUR EASY STEPS”

STARTING A BUSINESS — SOLID TIME MANAGEMENT FOR NET MARKETS

Solid Time Management For Net Marketers

There are an endless number of ways an individual can get organized and make the most of their time. Here is the very simple method I use to keep my day to day efforts on track.

I have created a daily checklist that covers all my basic tasks. Here is my list, and a brief description of each component.

1. Administrative Duties – First thing out of bed, I check all admin email accounts and respond to every message. This includes member/downline support, answering question…

time management, internet marketing, home business

There are an endless number of ways an individual can get organized and make the most of their time. Here is the very simple method I use to keep my day to day efforts on track.

I have created a daily checklist that covers all my basic tasks. Here is my list, and a brief description of each component.

1. Administrative Duties – First thing out of bed, I check all admin email accounts and respond to every message. This includes member/downline support, answering questions from prospects, confirming received payments, and any other vital correspondence that needs to be taken care of.

I continue to check my email every hour throughout the day, so no response gets neglected.

2. Promoting – The next thing I do is work my advertising strategy. This includes posting ads to safelists, surfing or buying credits at some of my favorite traffic exchanges, monitoring any pay per click or banner campaigns I have underway, and checking my tracking stats.

I also try to spend a little time each day looking for new advertising options to test.

3. Networking – Working my leads, participating in forums, swapping links, approaching new contacts; this is what it’s all about, right? I can’t allow myself to slip into robot mode, where I just sit and click all day.
I have to spend time every day networking with other marketers. This is how I learn, grow, and profit from my efforts.FREE INFORMATION

4. Development – This component covers making improvements to my website, composing my newsletter, building new banners, writing new ad copy, etc.

5. Reading – I spend at least 15 minutes per day reading. The goals here are education and inspiration. I might read a good javascript tutorial, or maybe just browse through a few marketing lessons. Continue reading “STARTING A BUSINESS — SOLID TIME MANAGEMENT FOR NET MARKETS”