MOVING WEALTH TO THE NEXT GENERATION — BABY BOOMERS

UNCONVENTIONAL SUCCESS: A Fundamental Approach to Personal Investment by Free Press

THE FINANCIAL PEACE PLANNER: A Step-By-Step Guide to Restoring Your Family Financial
Family Health by Penguin Books

THE 1-PAGE MARKETING PLAN: Get New Customers, Make More Money, And Stand Out From
The Crowd by SUCCESSWISE

LIVING TRUST FOR EVERYONE, Second Edition: Why a Willis not the way to avoid Probate,
Protect Heirs, and Settle Estates by Tantor Audio

TAX – FREE WEALTH: How to Build Massive Wealth by Permanently Lowering Your Taxes
(RICH DAD – ADVISORs) by RDA PRESS, LLC)

ESTATE PLANNING FOR THE HEALTHY, WEALTHY FAMILY: How to Promote Family Harmony,
Affirm your Values, and Protect Your Assets by Audio Studios

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PLEASE COMMENT – SHARE YOUR THOUGHTS ON ESTATE PLANNING AND RETIREMENT Continue reading “MOVING WEALTH TO THE NEXT GENERATION — BABY BOOMERS”

STARTING AN ONLINE HOMEBASED BUSINESS

THIS IS ONE OF MINE HOMEBASED/WEBSITE BUSINESS

Your Small Business Web Site

A web site is a crucial ingredient of your marketing strategy because it can widen your target market to include anyone who has access to a computer and the internet. So, how can you reach some of those internet surfers, and how can you capture some of the billions spent in ecommerce?

small business web site, small business website

A web site is a crucial ingredient of your marketing strategy because it can widen your target market to include anyone who has access to a computer and the internet. Almost 60% of Canadians had access to the internet at home in 2003, and around 8 million had regular access to the internet from somewhere, either at home, at work or at school.

And that’s just in Canada. Ecommerce sales from Canada were $7.2 billion, and we only captured 4% of the global ecommerce market! So, how can you reach some of those internet surfers, and how can you capture some of that $7.2 billion spent in ecommerce?BUILDING RETIREMENT WEALTH

First, you build it

The first step is designing your website. If your company already has business cards and letterhead, it’s best to design your website around them. A matching corporate identity and website helps with branding.STARTING A BUSINESS

I like uncomplicated websites, with a simple layout and easy navigation. A nice, simple layout, with good graphics, balanced look and good color combinations is my #1 goal when designing a small business web site.

Remember to use graphics sparingly and to optimize them for your website because internet surfers are impatient. If your page loads too slowly, they’ll leave.

Navigation should be easy to find and to use, and it should be consistent from page to page. I’ve left more than one site frustrated because I couldn’t easily find their navigation.

Small business web sites aren’t static. They evolve. You need to start somewhere, and starting with an introductory web site is probably easiest. All you really need to start is five pages. You can always add pages later.

The important thing is to just do it—take the plunge and get it out there.HOMEBASED BUSINESSS ON THE INTERNET

Your five pages could include an index, or home page, about us, services, contact and a sitemap. The index page is your landing page. Typically its design is a little more detailed than the others, but it doesn’t have to be that way.

I like to use CSS (cascading style sheets) for designing because it’s simply easier to build a web site and to edit its layout with CSS rather than just HTML (hypertext markup language) alone. A change on a CSS sheet changes all the pages on your site at once.

Content is king
Once your site is designed, you’ll want to start thinking about content. Design is very important, but it does little good to have a beautiful site without high-quality content.

Your small business home page introduces you and your company—who you are and what you do. The about us page is usually used to give more detail than the home page about who you are, and your services page gives more detail about what you do.

You might wonder why you’d “waste” a page on a sitemap since you only have 5 pages, but sitemaps help search engines find all the pages in your site.

As far as content goes, more is better, up to a point. Your pages should be content rich and informative, but they also need to be relevant to your small business. If your visitor can’t figure out what your web site is about in just a few seconds, they may leave.NEED ADDDITIONAL INCOME – BEEN LAID OFF — TRY THIS HOMEBASED BUSINESS

The internet was at first strictly informational, and that’s how it remains today. Several times people have tried experiments using copywriting similar to direct mail sales letters, but they’ve all failed.

It seems as if people surf the internet more for information than anything else. Knowing this will help you write pages people will want to read.

Attracting visitors

You could follow your instinct and just start writing, but wait. There’s research you must do first, or your web site simply won’t be high enough in searches to be found. Search engine optimization is far too big a subject to cover in this short article, but among other things, search engines find your pages based on keywords.

So, pretend for a moment that you’re on the other side of the desk. If you were a customer of your own business, what words or phrases would you use to search for your product or service? Ask friends and neighbors how they’d search for your product or services.

When you’ve come up with a few, check them out on a keyword suggestions tool. You can also use that tool to suggest similar words and phrases. Then find out how many results there would be if you searched for that term.

What you want to do next is narrow down your choices to the words or phrases that are searched for the most, but have the fewest results.

Remember that people generally don’t look beyond the first three pages for any search term, so if you’re not in the top three pages, your business is not likely to be found at all. If there are millions of results for your phrase, you might simply need to make it more specific.

For example, let’s say you have a small business consulting company that specializes in communication for small business. Using “communication” as a search term is nearly pointless because there are almost 2 billion results for that word.

But, there are only 974 results for “small business communication”.

Much better, but how often is that searched for? According to WordTracker, it’s searched for 10 times a day. Not bad, but I think we can do better. How about “small business consulting”?

That’s searched for 261 times a day, and there are 373,000 results. That could be the best primary phrase for a small business communication consulting company.

What you want to do, is write your content around those words and phrases. You don’t want or need very many—three or four are plenty.

Getting them to come back again and again
Getting visitors to come back to your site again and again is relatively simple. Keep your content fresh and lively, make sure it’s informative, and add to it often.

I hope you decide your small business needs a web site. It’s the best way I know how to reach a wider target audience with a relatively small investment.

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2020 — THE YEAR TO CUT DEBT BY 35%

Profit Shouldn’t Be a Dirty Word — BUT EXCESSIVE DEBT IS A PROBLEM

With the economy sliding into a recession that will be worse than 2008, a lot of people in the material handling industry are expecting good times without having to make any changes in the way they do business.

Unfortunately, that means the continuation of one particular practice that played a major role in getting the economy in trouble a few years back.

material handling equipment, profits

Nobody benefits when profit is eliminated from the economic equation.

With the economy slowing, a lot of people in the material handling industry are expecting good times without having to make any changes in the way they do business.CLICK NOW — START AN ONLINE BUSINESS

Unfortunately, that means the continuation of one particular practice that played a major role in getting the economy in trouble a few years back.

When the “dot.coms” were flying high, they experienced rapid growth by the simple method of offering impossibly low prices and constant expansion into markets about which they knew nothing.

They operated at a loss for years on end, promising investors that it would all turn around when they had achieved sufficient market share.

Eventually, of course, this “lose a little on each deal but make it up in volume” business model blew up in their faces. The balloons popped, one by one, and the economy followed them down the tube.

In the material handling industry, this discredited business model is still very much in evidence. Too many companies have played the merger game, getting themselves involved in markets that they know nothing about.FREE BUSINESS INFORMATION — CLICK NOW

Too many have played the numbers game, moving money from one pocket to another to make themselves look good for one more quarter (this is called managing for stockholder value), totally forgetting about long-range planning. Continue reading “2020 — THE YEAR TO CUT DEBT BY 35%”